Work

The political marketing planning process: improving image and message in strategic target areas

Year: 2002

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500210414710

Authors: Paul R. Baines, Phil Harris, Barbara R. Lewis

Institutions: Middlesex University London, Manchester Metropolitan University, University of Manchester

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160889683

FWCI: 11.97

Cites: 27

Cited by: 104

Related to: 10