Work

City branding: An effective assertion of identity or a transitory marketing trick?

Year: 2006

Type: article

Source: Place Branding

DOI: 10.1057/palgrave.pb.5990056

Authors: Mihalis Kavaratzis, G J Ashworth

Institution: University of Groningen

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: closed

OpenAlex ID: W2162053735

FWCI: 11.61

Cites: 8

Cited by: 431

Related to: 10