Work

Survivorship in International Chain Restaurant in Korea

Year: 2003

Type: article

Abstract: Several western chains have done well in Korea, while others have withdrawn from the market. The authors summarize the current operational results of western chain restaurants in Korea, report positive impacts of western foodservice firms, and analyze the key elements leading to their survival and non-survival. Some lessons could be used as tools to establish entrance strategies of western chain restaurants in Korea as well as in other Asian markets

Source: Florida International University Digital Commons (Florida International University)

Authors: Woo Gon Kim, Woo Gon Kim, Kaye Chon

Institutions: Oklahoma State University, Hong Kong Polytechnic University

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2162146657

FWCI:

Cites: 2

Cited by: 1

Related to: 10