The role of price knowledge in consumer product knowledge structures
Year: 2002
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.10024
Authors: Robert Lawson, Parimal S. Bhagat
Institutions: William Paterson University, Philadelphia University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2163375367