Work

Adapting Mccarthy’s Four P’s for the Twenty-First Century

Year: 1999

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475399211008

Author: Julian Yudelson

Institution: Rochester Institute of Technology

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2163851172

FWCI: 4.412

Cites: 30

Cited by: 135

Related to: 10