Work

Prediction in Marketing Using the Support Vector Machine

Year: 2005

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1050.0123

Authors: Dapeng Cui, David Curry

Institutions: Ipsos (United States), University of Cincinnati

Language: English

Topic: Data Mining and Machine Learning Applications

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2164274202

FWCI: 11.87

Cites: 105

Cited by: 220

Related to: 8