Marketing Student Attitudes toward Advertising: Implications for Marketing Education
Year: 1984
Type: article
Study design: Observational Study
Source: Journal of Marketing Education
Authors: Alan J. Dubinsky, Paul J. Hensel
Institution: University of Kentucky
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2164453770