Year: 2012
Type: dissertation
Abstract: The Startup Methodology (LSM) has recently gained a lot of attention among entrepreneurs for how to manage new ventures.LSM is a breed of literature that provides normative guidelines to entrepreneurs for how to systematically test and refine business model hypotheses.However, limited academic research has been conducted to assess the validity of LSM.The purpose of this master thesis was to identify and evaluate barriers to implement LSM for early-phase manufacturing ventures.The study was conducted by an action research methodology where LSM was firstly compiled into a number of principles.These principles were implemented for a case company in order to evaluate barriers to implementation.Data was collected through diary keeping and 69 semi-structured interviews.Barriers connected to particularly four principles of LSM were identified.First, LSM calls for rapid iteration and quick feedback which was inhibited by physical distribution channels.
Authors: Jonas Qvillberg, Anders Gustafsson
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
Funder: Chalmers Tekniska Högskola
OpenAlex ID: W2164454446