Year: 2002
Type: article
Abstract: Concern over information privacy is widespread and rising. However, prior research is silent about the value of information privacy and the benefit of privacy protection. We conducted a conjoint analysis to explore individuals trade-offs between the benefits and costs of providing personal information to Websites. We find that economic incentives (monetary reward and future convenience) do affect individuals preferences over Websites with differing privacy policies. For instance, the disallowance of secondary use of personal information is worth between $39.83 and $49.78. Surprisingly, we find that cost-benefit trade-offs did not vary with personal characteristics including gender, contextual knowledge, individualism, and trust propensity.
Authors: Il-Horn Hann, Kai-Lung Hui, Tom S. Lee, Ivan Png
Institution: University of Southern California
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2164600289