Work

Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions

Year: 2002

Type: article

Abstract: The use of Internet seal of approval programs has been touted as an alternative to potential legislation concerning consumer‐related online privacy practices. Questions have been raised, however, regarding the effectiveness of such programs with respect to maintaining privacy standards and aiding online consumers. The authors examine these issues in a series of three studies, the first of which is an exploratory application of Federal Trade Commission privacy standards to various online privacy policies in an effort to determine the ability of seal of approval program participation to act as a valid cue to a firm's stated privacy practices. The second and third studies are experiments designed to ascertain how online firm participation in Internet seal of approval programs affects consumers. Implications for consumer policy are discussed.

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.2002.tb00419.x

Authors: ANTHONY D. MIYAZAKI, SANDEEP KRISHNAMURTHY

Institutions: University of Miami, Florida International University, University of Washington Bothell

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: green

OpenAlex ID: W2164946987

FWCI: 19.5

Cites: 28

Cited by: 253

Related to: 10