Functional Regression: A New Model for Predicting Market Penetration of New Products
Year: 2008
Type: article
Source: Marketing Science
Authors: Ashish Sood, Gareth M. James, Gerard J. Tellis
Institutions: Emory University, University of Southern California
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2165872689