Work

Cross‐Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2011.00795.x

Authors: Malte Brettel, Florian Heinemann, Andreas Engelen, Steven Neubauer

Institution: RWTH Aachen University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2166336680

FWCI: 38.29

Cites: 46

Cited by: 238

Related to: 10