Work

Developing Global Products and Marketing Strategies: A Construct and a Research Agenda

Year: 1991

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723418

Authors: James Wills, A. Coskun Samli, Laurence Jacobs

Institutions: University of Hawaii System, University of North Florida

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2166924341

FWCI: 19.05

Cites: 54

Cited by: 117

Related to: 10