Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor
Year: 2007
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20170
Authors: James J. Kellaris, Thomas W. Cline
Institutions: University of Cincinnati, Saint Vincent College
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2167757406