Work

Masculine Hegemonic Hoops: An Analysis of Media Coverage of March Madness

Year: 2008

Type: article

Abstract: This study examined print-media portrayals of women’s and men’s basketball teams, players, and coaches during the 2006 NCAA Division I tournaments. Drawing principally from Gramsci’s hegemony theory and Connell’s theory of gender power relations, we analyzed article narratives published over a 26-day period during spring 2006 in four major media outlets: newspapers, The New York Times and USA Today, and online sport publications, ESPN Internet and CBS SportsLine. A total of 508 articles were coded and analyzed for dominant themes. Six primary themes emerged from the data. Although the data revealed shifts in media representations of gender relations, overall these themes mostly supported Connell’s theory about the gender order.

Source: Sociology of Sport Journal

DOI: 10.1123/ssj.25.2.223

Authors: Edward M. Kian, John Vincent, Michael Mondello

Institutions: University of Central Florida, University of Alabama, Florida State University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: green

Funders: University of Alabama, National Collegiate Athletic Association