An Examination Of The Museum Experience Based On Pine And Gilmore's Experience Economy Realms
Year: 2015
Type: article
Study design: Observational Study
Abstract: This study determined whether Pine and Gilmores four experience economy realms (education, entertainment, escapism and esthetics) were represented by visitors experiences of three South African heritage museums, evaluated whether their experience expectations associated with the experience realms had been met, and examined the relationship between the latter, satisfaction and behavioral intentions. In addition, the relationship between personal and trip-related factors and the experience realms was investigated. Exploratory and confirmatory factor analyses identified three experience realms - edutainment, escapism and esthetics. While visitors had positive on-site experiences within all three experience realms, edutainment made the strongest contribution to the prediction of overall satisfaction and behavioral intentions. Age had a significant effect on respondents judgment about all three realms. Place of residence (local, national or international) had a significant effect on edutainment and esthetics.
Authors: Laetitia Radder, Xiliang Han
Institution: Nelson Mandela University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
Funder: National Research Foundation
OpenAlex ID: W2167834577