Work

Mobile Business - Comprehensive Marketing Strategies or Merely It Expenses? a Case Study of the Us Airline Industry

Year: 2005

Type: article

Authors: Notis Pagiavlas, Marzel Stratmann, Peter Marburger, S K Young

Institution: Embry–Riddle Aeronautical University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2167943700

FWCI: 2.014

Cites: 12

Cited by: 11

Related to: 10