Work

The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

Year: 2007

Type: article

Source: Information Economics and Policy

DOI: 10.1016/j.infoecopol.2007.06.003

Authors: Anita Elberse, Bharat Anand

Institution: Harvard University

Language: English

Topic: Cinema and Media Studies

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168227955

FWCI: 11.56

Cites: 71

Cited by: 146

Related to: 10