Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana
Year: 2013
Type: article
Abstract: The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the University of Ghana, and second, to relate this study with previous findings on the same phenomenon. Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Studies on the bank selection criteria employed by undergraduates are scanty inWest Africa, and this study makes a contribution in that direction. Future studies will continue from this one.
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2168503680