The conceptualisation of strategic communication management in a triple context environment
Year: 2014
Type: dissertation
Abstract: The creation of value in and for organisations and societies has become a \nmajor area of interest in the triple context environment of people, planet and \nprofit. The role of communication in this process prompted this study, guided by \nthe following fundamental research question: \nHow can strategic communication management be conceptualised in a \ntriple context environment, considering the shared expectations between \ntop management and communicators about communication excellence, \nwith specific reference to the business cycle and the communication \ncycle of the organisation? \nThe study followed a grounded theory methodology (Strauss and Corbin) and \nwas conducted in three phases of triangulation: \nPhase 1: Two literature cases were compiled and analysed. The first consisted \nof four slices of data, which guided the compilation of the second case (540 \nacademic articles). The data were analysed through the hierarchical process of open coding, axial coding and selective coding, which resulted in a preliminary \nframework for the grounded theory. \nPhase 2: Six empirical field studies were conducted by means of desk research \nand interviews. The data were analysed by using the hierarchical coding \nprocess with the aim of developing the concluding framework. \nPhase 3: The substantive grounded theory was compared with the Excellence \ntheory, while a case study of best practice, illustrating the pragmatic applicability \nof the theory, was also presented. \nThe integrative strategic communication management theory developed in this \nresearch, illustrates the core considerations in the communicative ambit of the \norganisation as it functions in the triple context environment. In the demanddelivery \nlinkage of shared expectations between top management and \ncommunicators, the management categories of a sustainability orientation, \ninclusive corporate governance approach, and integrative strategic \nmanagement and strategy development were identified as causal conditions for \nthe phenomenon of the conceptualisation of strategic communication \nmanagement in a triple context environment. In this context, the communication \nmanagement categories of conscious internal and external communication and \nmutually beneficial stakeholder relationships serve as intervening conditions for \nreflective stewardship when facilitating core competencies and dynamic \ncapabilities in the co-creation of value. The outcomes of this process are a \ngood corporate reputation and communicative capacity built through \ncommunicative currency, capital, equity and value.
Author: Estelle de Beer
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2168886046