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A cross-cultural study of users' craftsmanship perceptions in vehicle interior design

Year: 2008

Type: article

Abstract: This paper investigates the user-perception of vehicle interior craftsmanship. A survey, involving subjects of two different nationalities (American and French), was conducted on a set of vehicles. Several tasks were asked of the subjects in order to study differences in craftsmanship perception, in particular, relative to the nationality of the subject. This paper proposes an interesting illustration of the use of social science techniques to investigate differences in the perception of products. Several analytic techniques such as Multidimensional Scaling (MDS), cluster analysis, analysis of variance, Principal Component Analysis (PCA) and preference mapping are presented to scientifically study user-perceptions.

Source: International Journal of Product Development

DOI: 10.1504/ijpd.2009.022275

Authors: Jean Francois Petiot, Cecile Salvo, Ilkin Hossoy, Panos Y. Papalambros, Richard Gonzalez

Institutions: École Centrale de Nantes, Centre National de la Recherche Scientifique, Institut de recherche en communications et cybernétique de Nantes, University of Michigan

Language: English

Topic: Color perception and design

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2169403113

FWCI: 2.229

Cites: 13

Cited by: 25

Related to: 10