Work

The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)

Year: 2012

Type: article

Study design: Observational Study

Source: African Journal of Marketing Management

DOI: 10.5897/ajmm.9000072

Authors: George Kofi Amoako, Emmanuel Arthur, B Christiana, Oh, Rachel Kafui Katah

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169602934

FWCI: 6.503

Cites: 23

Cited by: 36

Related to: 10