Work

Promotion Effect on Endogenous Consumption

Year: 2005

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1040.0110

Author: Baohong Sun

Institution: Carnegie Mellon University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Rice University, Carnegie Mellon University

OpenAlex ID: W2169869479

FWCI: 30.6

Cites: 60

Cited by: 165

Related to: 10