Work

Beating the commodity magnet

Year: 1992

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(92)90018-o

Authors: V.Kasturi Rangan, George T. Bowman

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170097952

FWCI:

Cites: 5

Cited by: 89

Related to: 10