Podcasting: A new technology in search of viable business models
Year: 2005
Type: article
Abstract: Podcasting has become popular as it allows listeners to time–shift content, i.e., to listen — when it suits them — to radio–like programming on portable MP3 and related devices. Dissatisfaction with traditional radio — which has too much advertising and is perceived to have generic programming — is fueling interest in programming that better meets the individual needs and interests of consumers. Podcasting represents a shift from mass broadcasting to on–demand personalized media. We look at the development of podcasting technology, the social context within which this development has occurred, and outline the legal constraints that podcasters face. Then we examine some business models for podcasting.
Source: First Monday
Authors: Sheri Crofts, Mark Fox, Andrew Retsema, Bob Williams
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2170645096