Work

What Consumer Research Is...

Year: 1987

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209101

Authors: Bobby J. Calder, Alice M. Tybout

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2171302607

FWCI: 10.32

Cites: 13

Cited by: 115

Related to: 10