Organizational Credibility: The Role of Issue Involvement, Value-Relevant Involvement, Elaboration, Author Credibility, Message Quality, and Message Effectiveness in Persuasive Messages from Public Health Advocacy Organizations
Year: 2015
Type: article
Source: Communication Research Reports
Institution: Pennsylvania State University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2171447799