Work

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

Year: 2009

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725709x479282

Authors: Rachael Maxwell, Simon Knox

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2171464824

FWCI: 7.741

Cites: 34

Cited by: 308

Related to: 10