Work

The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes

Year: 2008

Type: article

Source: CyberPsychology & Behavior

DOI: 10.1089/cpb.2008.0199

Authors: Jengchung Victor Chen, William H. Ross, David C. Yen, Lerdsuwankij Akhapon

Institutions: National Cheng Kung University, University of Wisconsin–La Crosse, Miami University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2171554864

FWCI: 2.245

Cites: 32

Cited by: 33

Related to: 10