Year: 2015
Type: article
Abstract: This paper is focused on the better use of knowledge of enterprises to support their sustainable growth and innovation. The aim is to describe the positive impact of competitive intelligence on sustainable growth of the enterprises through the quantitative marketing research which was conducted in the Slovak enterprises during 2014. Our attention in this research was focused inter alia on that if the implementation and subsequent use of competitive intelligence in terms of the Slovak republic leads to an improvement in the competitive position of businesses and increasing of their market share.
Source: Procedia Economics and Finance
Institution: University of Žilina
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2172415478