Work

Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision

Year: 2009

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/599219

Authors: Keith Wilcox, Beth Vallen, Lauren Block, Gavan J. Fitzsimons

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2172800296

FWCI: 8.362

Cites: 29

Cited by: 304

Related to: 10