Work

Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

Year: 2003

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.11.3.30.20160

Authors: David A. Griffith, Aruna Chandra, John K. Ryans

Institutions: Michigan State University, Indiana State University, Bowling Green State University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173048255

FWCI: 6.503

Cites: 53

Cited by: 60

Related to: 10