Work

Memory Interference in Advertising: A Replication and Extension

Year: 2004

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/380292

Authors: Anand Kumar, Shanker Krishnan

Language: English

Topic: Memory Processes and Influences

Subfield: Cognitive Neuroscience

Field: Neuroscience

Domain: Life Sciences

Open Access status: closed

OpenAlex ID: W2173236587

FWCI: 1.351

Cites: 11

Cited by: 64

Related to: 10