Work

International Standardization Strategies: The Experiences of Australian and New Zealand Firms Operating in the Greater China Markets

Year: 2003

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.11.3.48.20156

Author: Henry F.L. Chung

Institution: Massey University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173368130

FWCI: 11.7

Cites: 48

Cited by: 124

Related to: 10