Work

CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce

Year: 1996

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569610123825

Author: Sönke Albers

Institution: Christian-Albrechts-Universität zu Kiel

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173860296

FWCI: 0.972

Cites: 19

Cited by: 15

Related to: 10