Work

The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines

Year: 2009

Type: article

Abstract: This paper examines the effect of the movie Sideways on US wine consumption. Specifically, we examine the affects of the movie on the consumption of Merlot, which is derided in the movie and the affect on Pinot Noir, which is praised. We examine the trends in consumption before and after the movie and perform statistical tests for structural changes in consumption. We also test for changes in consumption of each varietal by price point. (JEL Classification: C22)

Source: Journal of Wine Economics

DOI: 10.1017/s193143610000081x

Authors: Steven S. Cuellar, Dan Karnowsky, Frederick Acosta

Institution: Sonoma State University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Sonoma State University

OpenAlex ID: W2174490146