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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Year: 2008

Type: article

Abstract: Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent experience.

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.45.6.654

Authors: Leif D. Nelson, Tom Meyvis

Institutions: University of California San Diego, University of California, Berkeley, New York University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2174768014

FWCI: 2.434

Cites: 23

Cited by: 200

Related to: 10