Year: 2011
Type: article
Abstract: Electronic commerce is changing the traditional way of doing business and furthermore the growth of the Internet is creating new opportunities for business. This paper discusses how the nature of electronic commerce affects strategic decision-making. First, some features of electronic commerce are identified that distinguish it from traditional business - new markets and knowledge-based competition. This is followed by a review of literature on the theoretical background of e-commerce an academic consideration on what are e-commerce strategies. This paper then introduces some of the most common strategic tools used in decision –making, concepts for creating competitive advantage and value chains. Porter’s Value Chain Theory, Five Forces Model is examined in the emerging world of e-commerce, as well as generic competitive strategies.
Author: Rodney Oudan
Institution: Worcester State University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2174926845