Why Some New Products are More Successful than Others
Year: 2001
Type: article
Study designs: Systematic Review, Meta-Analysis
Source: Journal of Marketing Research
Authors: David H. Henard, David M. Szymanski
Institutions: North Carolina State University, Texas A&M University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2176801670