Work

The relationship of reputation and credibility to brand success

Year: 1993

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000002601

Authors: Paul Herbig, John Milewicz

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2178182980

FWCI: 12.3

Cites: 15

Cited by: 656

Related to: 10