TV Got Better: Netflix’s Original Programming Strategies and the On-Demand Television Transition
Year: 2015
Type: article
Abstract: This paper analyzes the promotional strategies of Netflix, arguing that the company reinforces what Pierre Bourdieu has called the discourses of distinction.In particular, the streaming service highlights what Tryon calls the promises of plenitude, participation, prestige, and personalization.Netflix highlights these discourses in part through its ongoing engagement with subscription cable channel HBO, and in part through promotional materials such as its TV Got Better campaign, which sought to naturalize viewing practices such as binge watching as being part of a technological and narrative cutting edge.
Source: Media Industries
Author: Chuck Tryon
Institution: Fayetteville State University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2178209173