Year: 2010
Type: article
Abstract: The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment for businesses. The lack of interest has led to various proposals to increase company participation. At the same time there is also a renewed focus on how to reduce or eliminate poverty. Companies are asked to seriously consider both objectives: making a profitable operation and eradicating poverty. For businesses, the poor can be viewed as consumers, suppliers, and employees. Each of these areas presents different challenges which are discussed. Finally, recommendations are presented to address the issues and to make the companies more effective.
Authors: Mohsin Habib, Leon Zurawicki
Institution: University of Massachusetts Boston
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2180263165