Integration of Task Technology Fit Model and Unified theory of Acceptance and Use of Technology to Explain e-CRM Adoption in Banking Industry
Year: 2014
Type: article
Authors: Behnaz Khoshtinat, Jamil Bojei, Sahar Ahmadin
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2181695674