Work

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Year: 2013

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmr.12.0420

Authors: Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch, Gary H. Mcclelland

Institutions: University of California, Los Angeles, Duke University, University of Colorado Boulder, University of Colorado System

Language: English

Topic: Advanced Causal Inference Techniques

Subfield: Statistics and Probability

Field: Mathematics

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W1985666788

FWCI: 70.55

Cites: 34

Cited by: 1,870

Related to: 10