Autonomous and advertising-dependent ‘word of mouth’ under costly dynamic pricing
Work
Year: 2015
Type: article
Institutions CY Cergy Paris Université, École Supérieure des Sciences Économiques et Commerciales, TU Wien, University of Vienna, University of Antwerp +1 more
Cites: 73
Cited by: 25
Related to: 10
FWCI: 3.896
Citation percentile (by year/subfield): 94.19
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Grant IDS P23084-N13, P25979-N25