Work

Literature Review on Influence of Entrepreneurial Marketing Orientation on Competitive Advantage Among Mobile Service Providers in Kenya

Year: 2014

Type: article

Authors: Geoffrey Gitau, Elegwa Mukulu, John Kihoro

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2182762340

FWCI: 0.781

Cites: 68

Cited by: 4

Related to: 10