Work

Exploring Technical Knowledge, Perceived Risk and the Innovative Characteristics in the Adoption of Mobile Marketing

Year: 2012

Type: article

Study design: Observational Study

Author: Geoffrey Harvey Tanakinjal

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2183165151

FWCI:

Cites: 23

Cited by: 5

Related to: 10