Inovação e Modelo de Negócio: um estudo de caso sobre a integração do Funil de Inovação e o Modelo Canvas
Year: 2014
Type: article
Abstract: Unlike the past, currently, thinking aboutinnovation refers to a reflection of value cocreationthrough strategic alliances, customerapproach and adoption of different businessmodels. Thus, this study analyzed and describedthe innovation process of company DSM,connecting it to concepts of organizationaldevelopment strategies and the theory of businessmodel. This is a basic interpretive qualitativeresearch, developed by means of a single case studyconducted through interviews and documentaryanalysis. This study enabled us to categorize thecompany business model as an open, unbundledand innovative model, which makes innovation adependent variable of this internal configurationof value creation and value capture. As a theoreticalcontribution, we highlight the convergence andcomplementarity of the “Business Model Canvas”tool and “Innovation Funnel,” used here, toanalyze the empirical case.
Source: Review of Business Management
Institution: Universidade Presbiteriana Mackenzie
Language: Portuguese
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2160179911