Work

Understanding the Relationships of Program Satisfaction, Program Loyalty and Store Loyalty Among Cardholders of Loyalty Programs

Year: 2011

Type: article

Study design: Observational Study

Source: Asian Academy of Management Journal

Authors: Nor Asiah Omar, Norzalita Abd Aziz, Muhamad Azrin Nazri

Institution: National University of Malaysia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2183605239

FWCI: 7.652

Cites: 54

Cited by: 24

Related to: 10