Year: 2025
Type: conference-paper
Abstract: the author argues that social marketing has been defined improperly in much of the literature.A revised definition is proposed and the domain of social marketing defined.An example of a social marketing campaign (smoking during pregnancy) is shown to better explain the various factors, including the marketing mix, that come into play when social marketing is applied.
Authors: Adedamola Akinsanya, Christian Bach
Institution: University of Bridgeport
Language: English
Subfield: General Health Professions
Field: Health Professions
Domain: Health Sciences
Open Access status: gold
OpenAlex ID: W2184297447